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Latin Dance Fitness – High Energy & Low Impact

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Posts Tagged ‘Weight Loss’

Zumba Tuesdays Resumes 1/9 7:30 pm

Posted by ZumbaContraCosta on January 7, 2018

The best way to make new year’s resolutions stick is to find

1) fun activity

2) friend to go with

3) regular schedule

Zumba wins 3 out of 3.

Join me on Tuesdays 7:30 pm, beginning 1/9 at Tice Valley Gym, Walnut Creek. Register Now:

www.WalnutCreekRec.org or 925.943.5858

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Posted in Fitness | Tagged: , , | Leave a Comment »

Zumba with Janice Litvin

Posted by ZumbaContraCosta on November 1, 2014

Low Impact, High Energy Zumba Classes with Janice

Walnut Creek:  Tuesday &/or Thursday Nights  7:30 pm (Tice Valley Gym) – New session begins January  6th / 8th

Pleasant Hill:  Friday Mornings 9:30 am (1948 Oak Park Blvd., near Putnam)

Alamo:  Sundays 9:30 am (24 Hour Fitness, Alamo Plaza, Alamo)

Call Now for Details!  415.518.2202 to register or Janice@ZumbaContraCosta.com

Posted in Dance Fitness, Exercise, Fitness, Weight Loss, Zumba | Tagged: , , , , , , | Leave a Comment »

Zumba Warms Up Weight Watchers’ Walk-it Challenge

Posted by ZumbaContraCosta on June 6, 2010

Janice & WW Territory Mgr., Jeanne O’Brien

Today Janice of Zumba Contra Costa prepared walkers for the Weight Watcher Walk-it Challenge in Pleasant Hill (San Francisco’s East Bay area).  Fleet Feet of Pleasant Hill hosted the walkers by supplying t-shirts, water, and healthy snacks.  Starting at 7:30 a.m. Janice warmed and toned the 300 Weight Watchers’ muscles and prepared them for their 5K (3.1 miles) walk-it challenge around the town of Pleasant Hill in Contra Costa County.  Everyone finished the walk thrilled and energized, while feeling their endorphin-rush.

Janice teaches Zumba Fitness classes and Zumbatomic (Kids’ Zumba) in Walnut Creek, Pleasant Hill, Lafayette & Concord.   Janice@ZumbaContraCosta.com

WW Leader, Elena Summers

Janice

WW Leader, Marianne Benedetti

Posted in Aerobics, Cardio dance, Community building, Dance Fitness, diet, Exercise, family, Fitness, Health, Heart Health, husband-wife activities, Lifestyle, Music, Sports, Weight Loss, Weight Management, Zumba | Tagged: , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Meet the Man Behind Zumba: Beto Perez

Posted by ZumbaContraCosta on October 30, 2009

He built a global empire helping people have fun and burn calories.

It took four trips from his native Colombia to Miami before Beto Perez got his big break. The fitness and dance instructor simply wanted to bring his workout classes to America. But with little money and even less English, he couldn’t get fitness-center managers to watch his Latin-dance-inspired videos.

Beto Perez Zumba Contra Costa

Beto Perez Zumba Contra Costa

Finally, in 1999, one manager said, “Teach me.” Caught off guard, Perez asked, “Only you?” Yes, she said. It was 3 p.m., and the gym was empty. Soon a passerby wandered in to watch, then two, three, four. “After 20 minutes,” says Perez, “I had about 15 people. They thought it was a new class and wanted to sign up.” Recognizing Perez’s sharp choreography, charisma, and energy, the manager invited him to teach a Saturday morning class.

But on the first day of class, Perez got stuck in traffic. “I was ten minutes late,” he says. “I didn’t know how to say ‘I’m sorry,’ but I played the music, and they loved it.”

That tends to be the reaction to Perez’s fitness program, called Zumba (pronounced “zoom-ba”). The hour-long classes alternate easy-to-follow fast dance moves with slower ones for an interval-training workout that tones muscles and burns hundreds of calories. When the music starts pumping—salsa, merengue, reggaeton—people forget they’re exercising. And that just may be the secret to Zumba’s success.

Ten years later, five million people take classes every week from 30,000 certified instructors in 75 countries, from Canada to China. More than four million DVDs have been sold, and Zumbawear has taken off (the $64.95 cargo pants are the top seller).

Perez, 39, is now creative director of the privately held Zumba Fitness. His success is all the more impressive given the obstacles he’s overcome. Raised in Cali, Colombia, by a single mother, Alberto “Beto” Perez was just 14 when his mom was injured by a stray bullet. To help support them, he worked three jobs.

All the while, he dreamed of turning his passion—dance—into something more, but he couldn’t afford lessons. (Perez says he saw the movie Grease when he was seven or eight, “and I knew I wanted to dance.”) What he lacked in formal training, though, he made up for in raw talent. At 19, he won a national lambada contest. One of Cali’s best academies called with an offer to study dance while teaching step aerobics.

One day, Perez forgot the music for his class. He had one cassette with him—Latin music he’d taped from the radio. “I improvised,” he says, “and that was the beginning of Zumba.”

Once the popular instructor got his break in Miami, would-be investors started approaching him about opening a gym. One of Perez’s students asked him to meet her son, Alberto Perlman. At 24, Perlman was doing market analysis on startups for an Internet incubator with his childhood friend Alberto Aghion (an operations guy) and watching his career options disappear with the dot-com crash. Perlman (now CEO of Zumba) hit it off with Perez immediately and recruited Aghion as COO and president.

With no money or experience, the partners needed to showcase Perez’s talents. They spent a night laying down plywood boards on Sunny Isles Beach, then invited Perez’s students to take a $20 class that they would film and show to potential investors. But after September 11, 2001, all leads dried up. Eventually, they made an infomercial, which sold about a million DVDs in six months.

When asked about revenue, Perlman is tight-lipped: “We don’t disclose figures, but it’s in the many millions.” The partners say they’ve barely tapped the possibilities for the business. “We’re releasing a Nintendo Wii game in 2010 and adding to our Zumbawear line,” says Perez. “Expect to see our first sneakers soon!”

(As seen in November Reader’s Digest).

Posted in Aerobics, Cardio dance, Dance Fitness, Exercise, Fitness, Health, Lifestyle, Weight Loss, Weight Management, Zumba | Tagged: , , , , , , , , , , , , , | Leave a Comment »

 
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