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Archive for the ‘Health’ Category

New Year – New Classes

Posted by ZumbaContraCosta on December 30, 2013

zumba new year image

After partying & imbibing, get down to business

Zumba Walnut Creek – Tuesday & Thursday, 7:30 pm

(ongoing, just show up to register with check or CC)

Tice Valley Gym, 2055 Tice Valley Blvd.

Pleasant Hill – Friday’s 10:00 am (9:30, beg. 1/24/14)

1948 Oak Park Blvd. (near Putnam)

(Register with Cash or Check)

Questions:  415.518.2202 or Janice@ZumbaContraCosta.com

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Friday is Wear Red Day

Posted by ZumbaContraCosta on January 29, 2013

2013 wear red banner

Zumba Contra Costa announces

Sporty for Forty

a 40-day Activity Challenge in support of

American Heart Association’s Go Red for Women

 When:  Beginning Wear Red Day February 1st – March 12th

 What:  a 40-day activity challenge to get you moving more.

How:  Bring at least $5 to any Zumba Contra Costa class during the first week of February and you will receive your 40-day activity challenge.  Throughout the challenge you will receive motivational tips & recipes.  All proceeds benefit the American Heart Association’s Go Red for Women campaign.

Raffle Prizes & Winners chosen & announced at one of 3 parties during the week of March 12th

Location:  Every Zumba Contra Costa class

Tuesday’s & Thursday’s 7:30 pm Tice Valley Gym, Walnut Creek

Friday’s 10 am, Diablo Theater, Pleasant Hill

This Friday, February 1st is National Wear Red Day®, a day that kicks of the American Heart Association’s  Heart Health Month and the Go Red for Women campaign.  This campaign aims to educate and remind us that heart disease is the number one killer among women.  Whether heart disease is inherited or not, the American Heart Association teaches us that there are several things we can do to protect ourselves, including eating healthy foods, getting our cholesterol checked, and of course, exercising.  The U.S. Surgeon General recommends 150 minutes per week of high intensity exercise or 300 minutes, moderate intensity.

You may be asking yourself, “How can I motivate myself to exercise that much?  I know I made the resolution to exercise more, but life just gets in the way.  And, really, exercise is so boring.”

Here are three motivational tips to help you adhere to your exercise resolution.

#1     Find a physical activity you truly love.  This is the most important step you can take.  Try something new.  There are so many options to choose from nowadays:  Yoga, Pilates, Zumba Fitness, belly, ballroom, or salsa dancing, kick boxing, swimming, biking or hiking with the kids.  If you don’t like gyms, no problem.  Look in the Walnut Creek Recreation’s Program Guide (or your community center’s catalog).  There are so many fun and interesting classes offered throughout the year.

#2     Be specific when making goals, and track your activity either on paper or with one of the new high tech pedometers that track everything from steps to calories to sleep.  Seeing your accomplishments strengthens your resolve.  Keep it simple so you will always have time to track.

#3     Positive Self-Talk.  Being positive has profound effects on intentions and actions.  Telling yourself you’re too tired to work out after a long day is an easy bad habit to make.  But how about following up that thought with, “I always feel better after a workout and I will feel proud that I stuck with it.”  Learning how to develop positive self-talk can have broad implications for other areas of your life.

One of the biggest tactics to adhering to an exercise program is motivation, motivation from within.  Needing to lose weight or reduce cholesterol are examples of extrinsic motivation.  In order to effect a change from extrinsic to intrinsic motivation, one needs only find and develop the motivator within.   The three tips I have outlined above are three of the most important steps you can take to effect this change.  And don’t forget to wear red on Friday.  More information about this campaign can be found at GoRedforWomen.org.

 This year to honor Heart Health Month and support the American Heart Association, I am launching Sporty for Forty, a 40-day activity challenge, described above.  QuestionsJanice@ZumbaContraCosta.com

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Zumba for Heart a Success

Posted by ZumbaContraCosta on February 27, 2012

Thank you to everyone who came out to support Go Red for Women on Saturday.  Robin Cranford, Karen Queenan & I were thrilled that everything went smoothly & everyone partied Zumba style.  A huge thank you to our sponsors,  Walnut Creek Honda, who underwrote the rent at Stanley Middle School, Lafayette, Target Walnut Creek, Trader Joe’s Lafayette & Diablo Magazine.

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Beto Perez leads ALS Zumbathon in SF

Posted by ZumbaContraCosta on March 21, 2011

Zumba Co-Founders, Beto Aghion, Beto Perlman, Beto Perez

Augie & Lynne Nieto give thanks for $210,000 support

Beto Perez leads ALS Zumbathon in SF

When Zumba founder, Beto Perez comes to town, Zumba instructors & their students, flock to party with him Zumba-style.  Last Thursday, March 17th, as part of IHRSA San Francisco, a fitness industry trade show, Beto energized 1,000 Zumba enthusiasts by leading salsa, merengue, cumbia, Bhangra & reggaeton routines, as well as performing his own version of Michael Jack’son’s Beat It.  Accompanied by live percussionists and his own team of dance specialists, Beto motivated the crowd to shake, shimmy & strut their stuff both on & off the stage to create his magical, spicy blend.

The party had the added purpose of raising funds for Muscular Dystrophy Association’s Augie’s Quest, a charity, named for Augie Nieto, stricken with ALS in 2005.  Surprisingly, Augie who is now completely immobile from the disease, appeared on stage, with his wife, Lynne by his side.  They were presented with a donation of $210,000 from Beto & his partners & co-founders, Beto Perlman & Beto Aghion.

Augie Nieto of Southern California, after overcoming the shock & grief of finding out he had ALS, used his entrepreneurial know-how to create his charity, to streamline the research process and focus on discovering treatments that might help stave off the effects of the disease, & ultimately to find a cure.  ALS (amyotrophic lateral sclerosis), aka Lou Gehrig’s disease, is a progressive and devastating disease that destroys the nerve cells controlling muscles, ultimately causing complete paralysis.

Augie, aided by high tech equipment graciously thanked us for our support, while bringing tears to our eyes and a thrill to our hearts.

Posted in ALS, Fitness, Health, Zumba | Tagged: , , , , , , , | Leave a Comment »

Beto Perez Appears on CBS ‘The Talk’ recently

Posted by ZumbaContraCosta on January 7, 2011

Beto Perez, founder of Zumba appeared on The Talk this week on CBS teaching basic Zumba moves!

Posted in American Heart Association, Fitness, Health, Heart Health, Uncategorized, Zumba | Tagged: , , , , , , , , , | Leave a Comment »

Zumbathon for Komen Smashing Success

Posted by ZumbaContraCosta on October 29, 2010

Over 90 people danced salsa, merengue, cumbia, reggaeton & belly dance last Saturday at Walnut Creek’s first ever Zumbathon benefitting Susan G. Komen for the Cure at Las Lomas High School.  Did you know that breast cancer is the 2nd leading cause of cancer in women?  Over $1,000 was raised for breast cancer research & awareness, while 6 instructors: Janice Litvin, Eduardo Vargas, Sheyla Moreno Culligan, Raquel Call, Nannette Vides & Debbie Wiesenthal, accompanied by Percussionist Extraordinaire, Roberto Rios led the 90+ men, mothers & daughters.  A big thank you to our sponsors:  Kaiser Foundation Health Plan, Diablo Magazine, Target, Trader Joe’s Lafayette, & Allegro Copy+Print.

 

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Thanks to our Sponsors

Posted in Breast Cancer, Cardio dance, Dance, Dance Fitness, Exercise, Fitness, Zumba | Tagged: , , , , , , , , , , | Leave a Comment »

Shed some pounds with Zumba’s DVD Set

Posted by ZumbaContraCosta on July 10, 2010

Now you can shed the pounds and have a blast while you’re doing it! It’s easy with the Zumba® Fitness Total Body Transformation System DVD Set.

Click here to Purchase – Zumba Fitness Total Body Transformation System DVD Set

Zumba Weight Loss DVD Set

Zumba Total Body Transformation DVD Set

Loaded with red-hot dance steps, pulsating Latin rhythms and easy-to-follow routines, this invigorating dance-fitness “party” will have you movin’, groovin’ and shakin’ the weight off to the sexy, exotic rhythms of salsa, cumbia, samba, merengue and more! Work your body from head to toe with four DVDs and six exhilarating workouts that teach you all the basics and hit your favorite targets, like your core, thighs and abs. You also get maraca-like Toning Sticks to add some muscle to your body sculpting routines. Now’s the time! Get ready to “Join the Party” and see a whole new side of yourself!

Zumba Fitness Total Body Transformation System DVD Set includes: 1) Zumba Fitness Basics Workout;  2) Zumba Fitness 20-Minute Express Workout;  3) Zumba Fitness Sculpt & Tone Workout;  4) Zumba Fitness Cardio Party Workout;  5) Zumba Fitness Live! Workout;  6) Zumba Fitness Flat Abs Workout;  7) 2 Zumba Fitness Toning Sticks

Posted in Aerobics, Cardio dance, Dance Fitness, Exercise, Fitness, Gifts, Health, Heart Health, Lifestyle, Music, Sports, Weight Loss, Weight Management, Zumba | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Zumba Warms Up Weight Watchers’ Walk-it Challenge

Posted by ZumbaContraCosta on June 6, 2010

Janice & WW Territory Mgr., Jeanne O’Brien

Today Janice of Zumba Contra Costa prepared walkers for the Weight Watcher Walk-it Challenge in Pleasant Hill (San Francisco’s East Bay area).  Fleet Feet of Pleasant Hill hosted the walkers by supplying t-shirts, water, and healthy snacks.  Starting at 7:30 a.m. Janice warmed and toned the 300 Weight Watchers’ muscles and prepared them for their 5K (3.1 miles) walk-it challenge around the town of Pleasant Hill in Contra Costa County.  Everyone finished the walk thrilled and energized, while feeling their endorphin-rush.

Janice teaches Zumba Fitness classes and Zumbatomic (Kids’ Zumba) in Walnut Creek, Pleasant Hill, Lafayette & Concord.   Janice@ZumbaContraCosta.com

WW Leader, Elena Summers

Janice

WW Leader, Marianne Benedetti

Posted in Aerobics, Cardio dance, Community building, Dance Fitness, diet, Exercise, family, Fitness, Health, Heart Health, husband-wife activities, Lifestyle, Music, Sports, Weight Loss, Weight Management, Zumba | Tagged: , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Meet Beto Perlman, CEO, Zumba Fitness

Posted by ZumbaContraCosta on May 23, 2010

Born for Business

Zumba co-founder, Beto Perlman

Zumba Co-founder, Beto Perlman

Published: May 21, 2010

My great-grandfather moved from Jerusalem to Colombia at age 20 because he heard there were business opportunities there. He went from town to town selling textiles on horseback although he didn’t speak a word of Spanish.

When I was about 6, I had a watch that had a game on it. I loaned it to a classmate on weekends, and he gave me money in exchange. One weekend my mom me asked where my watch was. When I told her, she called the boy’s mother to apologize and made me return all the money. My father was proud. He said I invented renting.

It was a dangerous time in Colombia in the 1980s. Every time the government would pursue the drug dealers, they’d retaliate and bomb government buildings and public places. We’d hear the popping sounds at school. My dad owned a factory that made leather goods, and when I was 9 we were glad to live in the United States for six months while he opened a distribution center in Florida.

I moved back to the United States in 1994, and in 1998, I graduated from Babson College in Massachusetts with a B.A. in finance and information systems. Working as a management consultant for a while, I analyzed call centers for a bank to determine the effectiveness of its TV advertising. It was boring, but I learned about direct response marketing, which would come in handy later.

When I went home to Colombia to visit, my mother would rave about a fitness class she was taking with Alberto Perez, whom everyone calls Beto, that involved a dance routine set to Latin and international music.

In 1999, I created a business conference called Latin Venture with a partner, where Latin American entrepreneurs presented their business plans. I got companies like I.B.M. and Telefónica to sponsor it, and I lined up venture capitalists as speakers and panelists. We held the conference in Miami.

Then three partners and I created Spydre Labs, a business incubator for Latin American entrepreneurs with ideas for Internet businesses. We raised several million dollars and invested in the start-ups we created.

Then the tech bubble burst, funding dried up, and I had to let everyone go. I decided to return what remained of the investors’ money because my father always taught me that if you’re honest and respectful, it will come back to you tenfold.

My parents had moved to Miami by then, and I had dinner at their house that night. My mother suggested that I talk to Beto about starting a business related to his fitness routine. He had also moved to Florida and was giving fitness classes here.

He and I met and discovered that neither of us had any money. We decided to start a company anyway, and I asked Alberto Aghion, one of my best friends from childhood, to join us. We wanted to sell home fitness videos directly to consumers, so one night we set up on the beach and had a videographer film a fitness class. We started looking for joint venture partners for producing videos we could market on television.

Along with a TV infomercial, the home videos introduced our concept to the public, and when people called wanting to be trained as instructors, the company took off. Zumba Fitness is now in about 50,000 locations in 75 countries. This year we’re introducing a game for Nintendo Wii, Xbox and PlayStation.

I’ve learned that if you don’t take a risk, that’s a risk in itself. I’ve also learned that your customers are your boss. Our main customers are our instructors, who pay for training. They have their own community on our site, and I listen carefully when they tell me what we need to do in the future.

As told to Patricia R. Olsen.  (Appeared in NY Times.com 5/21/2010)

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Meet the Man Behind Zumba: Beto Perez

Posted by ZumbaContraCosta on October 30, 2009

He built a global empire helping people have fun and burn calories.

It took four trips from his native Colombia to Miami before Beto Perez got his big break. The fitness and dance instructor simply wanted to bring his workout classes to America. But with little money and even less English, he couldn’t get fitness-center managers to watch his Latin-dance-inspired videos.

Beto Perez Zumba Contra Costa

Beto Perez Zumba Contra Costa

Finally, in 1999, one manager said, “Teach me.” Caught off guard, Perez asked, “Only you?” Yes, she said. It was 3 p.m., and the gym was empty. Soon a passerby wandered in to watch, then two, three, four. “After 20 minutes,” says Perez, “I had about 15 people. They thought it was a new class and wanted to sign up.” Recognizing Perez’s sharp choreography, charisma, and energy, the manager invited him to teach a Saturday morning class.

But on the first day of class, Perez got stuck in traffic. “I was ten minutes late,” he says. “I didn’t know how to say ‘I’m sorry,’ but I played the music, and they loved it.”

That tends to be the reaction to Perez’s fitness program, called Zumba (pronounced “zoom-ba”). The hour-long classes alternate easy-to-follow fast dance moves with slower ones for an interval-training workout that tones muscles and burns hundreds of calories. When the music starts pumping—salsa, merengue, reggaeton—people forget they’re exercising. And that just may be the secret to Zumba’s success.

Ten years later, five million people take classes every week from 30,000 certified instructors in 75 countries, from Canada to China. More than four million DVDs have been sold, and Zumbawear has taken off (the $64.95 cargo pants are the top seller).

Perez, 39, is now creative director of the privately held Zumba Fitness. His success is all the more impressive given the obstacles he’s overcome. Raised in Cali, Colombia, by a single mother, Alberto “Beto” Perez was just 14 when his mom was injured by a stray bullet. To help support them, he worked three jobs.

All the while, he dreamed of turning his passion—dance—into something more, but he couldn’t afford lessons. (Perez says he saw the movie Grease when he was seven or eight, “and I knew I wanted to dance.”) What he lacked in formal training, though, he made up for in raw talent. At 19, he won a national lambada contest. One of Cali’s best academies called with an offer to study dance while teaching step aerobics.

One day, Perez forgot the music for his class. He had one cassette with him—Latin music he’d taped from the radio. “I improvised,” he says, “and that was the beginning of Zumba.”

Once the popular instructor got his break in Miami, would-be investors started approaching him about opening a gym. One of Perez’s students asked him to meet her son, Alberto Perlman. At 24, Perlman was doing market analysis on startups for an Internet incubator with his childhood friend Alberto Aghion (an operations guy) and watching his career options disappear with the dot-com crash. Perlman (now CEO of Zumba) hit it off with Perez immediately and recruited Aghion as COO and president.

With no money or experience, the partners needed to showcase Perez’s talents. They spent a night laying down plywood boards on Sunny Isles Beach, then invited Perez’s students to take a $20 class that they would film and show to potential investors. But after September 11, 2001, all leads dried up. Eventually, they made an infomercial, which sold about a million DVDs in six months.

When asked about revenue, Perlman is tight-lipped: “We don’t disclose figures, but it’s in the many millions.” The partners say they’ve barely tapped the possibilities for the business. “We’re releasing a Nintendo Wii game in 2010 and adding to our Zumbawear line,” says Perez. “Expect to see our first sneakers soon!”

(As seen in November Reader’s Digest).

Posted in Aerobics, Cardio dance, Dance Fitness, Exercise, Fitness, Health, Lifestyle, Weight Loss, Weight Management, Zumba | Tagged: , , , , , , , , , , , , , | Leave a Comment »

 
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